There are some who say that Santa doesn’t exist, that he’s a make believe character invented to help sell soft drink.
We don’t believe that for a second. Or, at least, Kerry doesn’t - his belief in Santa is full, complete and undeniable. Santa is key to the magic of Christmas, and there is no way we (again, Kerry) will be convinced that the big jolly man is not real.
It is easy to be cynical - heck, we designed an entire range of cards bubbling over with cynicism - but it is sometimes better to suspend disbelief (just maybe not when you’re electing a President).
A world in which Santa is real … a world in which toys are made by elves in a workshop near the North Pole … a world in which flying reindeer pull a sleigh around the earth … a world in which a fat man in a red suit drops through chimneys to deliver presents … well, that just seems like a better world to us.
So why this beer? Well, take a look at the label for one, and tell us that you don’t see Santa.
Also, Mikkeller is based in Copenhagen. The Danes have their own version of Santa Claus - they believe presents are brought by the Julemanden, or Christmas Man. This wonderful being also travels with a sleigh and reindeer, and apparently has a thing for rice pudding.
Santa Claus, Julemanden, Christmas Man, Father Christmas, St. Nick, we don’t care. The key is that he is real, is magical, and brings us socks.